Crafting Cool and Fresh Holiday Greetings to Delight and Engage
USC Dornsife’s communications office shares the story of their peppermint-themed 2014 holiday card and accompanying video.
Category Archives: Marketing
CMOs and Content Wrap-Up (Day 4 at #AMAHigherEd 2014)
Sarah Raezler (@sraezler) is a senior information resource specialist for CASE. Today concludes the AMA Symposium for the Marketing of Higher Education, but that doesn’t mean the conversation has to […]
Get Buy-In for a Branding Campaign and Develop a Social Media Strategy (Day 2 at #AMAHigherED 2014)
Sarah Raezler (@sraezler) is a senior information resource specialist for CASE. Today is the second day of the AMA Symposium for the Marketing of Higher Education, and the lineup of sessions […]
Checklists, principles and planning: Resources for marketing your institution (aka Day 1 at #AMAHigherED 2014)
Sarah Raezler (@sraezler) is a senior information resource specialist for CASE. Greetings! The AMA Symposium for the Marketing of Higher Education is taking place this week in Austin, Texas, with […]
Building Relationships through Social Media
When I accepted this job almost two years ago, I never imagined actually becoming friends with students. My experience shows how easily you can build strong and relevant relationships as a result of a few social media interactions.
Taking Snapchat for a Test Drive
Snapchat, a social media app that allows users to share photos and other information that self-destruct after a period of time, is a hot topic of social media conversation on campuses. Several institutions are experimenting with the platform; others have tried it and left.
CASE Blog 