Dig deeper into hot topics from the CASE Annual Conference on Marketing and Branding with these essential CASE resources—including samples, articles and podcasts.
The 2015 Social Media and Community conference, held last week in Miami, Florida. If you were unable to make it, the following conference sessions were recorded.
This week’s #casesmc chat focused on social media content planning—from organizing story meetings to crafting content calendars. Susan Gumula, digital marketing coordinator at Anne Arundel Community College in Arnold, Maryland, co-moderated the discussion.
This post explores how institutions can do a better job of developing and distributing “share worthy” content and includes examples like Ohio’s Oberlin College, Oreo, Australia’s Central Institute of Technology and the University of Chicago.
When I’m describing what the best social media people do, my favorite term, hands down, is “curating.” Curating not only speaks to the importance of visual storytelling, but to the concept that as communicators, we are responsible for creating meaningful experiences that inspire people to stop, look and interact with our institutions.
Ma’ayan Plaut , social media coordinator at Oberlin College, stresses the importance of listening to your community to understand them and learn more about what they want.