Social Media Ambassadors Drive Event Engagement
What do people gather around in social media? Real-time events. Whether it is homecoming, a concert, a football game, a conference or move-in day, social media gives people a chance […]
Author Archives: Chris Syme
Taking Snapchat for a Test Drive
Snapchat, a social media app that allows users to share photos and other information that self-destruct after a period of time, is a hot topic of social media conversation on campuses. Several institutions are experimenting with the platform; others have tried it and left.
How to Nail the Social Media Apology
Chris Syme (@cksyme) is principal at CKSyme.org, a consulting firm in Bozeman, Mont. Just as loose lips sink ships, errant thumbs and fingers can send a reputation into the depths of […]
How to Use Social Media During a National Crisis
Chris Syme (@cksyme) is principal at CKSyme.org, a consulting firm in Bozeman, Mont. University social media community managers are often at a loss about how to handle regularly scheduled social media […]
How to Build Social Media Advocates to Weather a Storm
Chris Syme, principal at CKSyme.org, writes about building a social media strategy where crisis readiness is part of the plan. Top tier social media strategies build advocacy. Successful social media use can take your fans from “I like you” to “I love you” to “I defend you.”
Using Social Media in a Crisis: A Snapshot
Chris Syme is a former higher education communications associate who now heads her own agency, CKSyme Media Group, based in Bozeman, Montana. The agency specializes in crisis/reputation communications, social media […]
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