The best thing about social media is that we can be in the trenches with our audience. The worst thing about social media is that we have to be in the trenches with our audience. I know I’m not the only social media strategist working in higher education who lies awake at night wondering…Where are they now?
Not too long ago, if someone asked about your alumni magazine’s distribution strategy, you’d point to amailing database and that would be the end of the conversation. That was when alumni magazines resembled “gated communities”–the only ones allowed in being those on your subscription lists.
Becca Ramspott, writer and social media specialist at Frostburg State University, writes about Frostburg’s experiences on Pinterest.
Lessons from collaborative social media promotion of the 103rd Annual Drake Relays at Drake University in Des Moines, Iowa.
Oberlin’s Ma’ayan Plaut writes about how Pinterest can shift perspective in higher ed from promotion to community collaboration.
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