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Tag Archives: social media strategy

#WelcomeUGA: Tech Savvy Students Return to Campus

August 17, 2015by universityofgeorgianews Leave a comment

The University of Georgia experimented with its first digital welcome campaign.

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Alumni relations, Communications, Marketing, Social Media, Special Events

Get Buy-In for a Branding Campaign and Develop a Social Media Strategy (Day 2 at #AMAHigherED 2014)

November 11, 2014by Sarah Waitz Leave a comment

Sarah Raezler (@sraezler) is a senior information resource specialist for CASE. Today is the second day of the AMA Symposium for the Marketing of Higher Education, and the lineup of sessions […]

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Marketing
#wfu17 Trends

Wake Forest Move-in Day Results Are (Finally) In!

October 2, 2013by gretcheneedwards 1 Comment

Gretchen Edwards reports on the results social media activity on move-in day at Wake Forest University, comparing results against five measures of success.

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Communications, Social Media, Special Events

The Gateway Statement to Conversations on Social Media

May 3, 2013by Ma'ayan Plaut Leave a comment

“We are thinking about getting a Facebook page, and we’ve been told you can help us set it up.” Every time I get the above inquiry, I take it as an opportunity to take two steps back. Thinking about Facebook is a great gateway to conversations about social media, but it’s not necessarily the answer to everything.

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Social Media

Twitter Chat Recap: Preview of CASE SMC 2013

April 10, 2013by CASE Leave a comment

A recap of the #casesmc Twitter chat previewing the 2013 CASE SMC conference.

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Social Media, Twitter Chat Recaps

Twitter Chat Recap: Social Media Teams in Practice

December 11, 2012by CASE Leave a comment

The last #casesmc chat of 2012 was co-moderated by Dinah Winnick, communications manager at the University of Maryland Baltimore County. [View the story “Twitter Chat Recap: Social Media Teams in […]

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Alumni relations, Social Media, Twitter Chat Recaps

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