The University of Georgia experimented with its first digital welcome campaign.
Sarah Raezler (@sraezler) is a senior information resource specialist for CASE. Today is the second day of the AMA Symposium for the Marketing of Higher Education, and the lineup of sessions […]
Gretchen Edwards reports on the results social media activity on move-in day at Wake Forest University, comparing results against five measures of success.
“We are thinking about getting a Facebook page, and we’ve been told you can help us set it up.” Every time I get the above inquiry, I take it as an opportunity to take two steps back. Thinking about Facebook is a great gateway to conversations about social media, but it’s not necessarily the answer to everything.
A recap of the #casesmc Twitter chat previewing the 2013 CASE SMC conference.
The last #casesmc chat of 2012 was co-moderated by Dinah Winnick, communications manager at the University of Maryland Baltimore County. [View the story “Twitter Chat Recap: Social Media Teams in […]