This week’s chat was co-moderated by Mike O’Neill, social media strategist at Ithaca College. [View the recap on Storify]
Tony Burgess-Webb, the co-founder of Sociagility, writes about the importance of measuring social media’s return on investment fand suggests focusing on the “four r’s.”
Karine Joly, executive director of Higher Ed Experts, looks at the results of several recent social media studies.
Michael Stoner, president of mStoner (mStoner.com), writes effective social media inititatives.
If a social media presence is to remain a cut above the competition it’s not enough to measure the performance of a single page. It’s just as important to monitor industry trends and know the competition.
We believe social media helps us achieve our goals, yet we’re measuring success by numbers rather than actions. We like our independence managing social media but would welcome more coordination […]