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Tag Archives: measurement

Twitter Chat Recap: Metrics 2014

January 29, 2014by CASE Leave a comment

This week’s chat was co-moderated by Mike O’Neill, social media strategist at Ithaca College. [View the recap on Storify]

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Social Media, Twitter Chat Recaps

Social Media and the “Four Rs”

November 23, 2011by CASE 3 Comments

Tony Burgess-Webb, the co-founder of Sociagility, writes about the importance of measuring social media’s return on investment fand suggests focusing on the “four r’s.”

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Social Media

Why Higher Ed is NOT There Yet with Social Media Marketing

August 9, 2011by CASE 1 Comment

Karine Joly, executive director of Higher Ed Experts, looks at the results of several recent social media studies.

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Social Media

Social Media that Gets Results

June 30, 2011by Michael Stoner Leave a comment

Michael Stoner, president of mStoner (mStoner.com), writes effective social media inititatives.

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Social Media

5 Free Tools to Benchmark Your Institution’s Facebook Page

March 30, 2011by Patrick Powers 9 Comments

If a social media presence is to remain a cut above the competition it’s not enough to measure the performance of a single page. It’s just as important to monitor industry trends and know the competition.

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Social Media

Survey Results Point to Tensions, Opportunities

November 15, 2010by CASE Leave a comment

We believe social media helps us achieve our goals, yet we’re measuring success by numbers rather than actions. We like our independence managing social media but would welcome more coordination […]

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Alumni relations, Social Media

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