#WelcomeUGA: Tech Savvy Students Return to Campus
The University of Georgia experimented with its first digital welcome campaign.
Tag Archives: Facebook
Chasing the Social Media Dragon
The best thing about social media is that we can be in the trenches with our audience. The worst thing about social media is that we have to be in the trenches with our audience. I know I’m not the only social media strategist working in higher education who lies awake at night wondering…Where are they now?
Preparing for Constructive Criticism in Social Media
Is it a mistake to ask students, parents and alumni what they would change about an institution via social media? Matthew Anderson, new media coordinator at Western Washington University, doesn’t think so.
How Social Media Increased SLU Alumni Engagement by 126 Percent
The St. Lawrence University alumni office launched “SLU in a Box”—a free, custom box filled with school spirit items for alumni and parents to use at gatherings. Posting it to Facebook increased alumni engagement by 126 percent.
Twitter Chat Recap: Is Facebook Losing Its Cool?
The co-moderator for this #casesmc chat was Josh Loftin, director of communications at Wasatch Academy in Mount Pleasant, Utah. [View the story “Twitter Chat Recap: Is Facebook Losing Its Cool?” […]
The Gateway Statement to Conversations on Social Media
“We are thinking about getting a Facebook page, and we’ve been told you can help us set it up.” Every time I get the above inquiry, I take it as an opportunity to take two steps back. Thinking about Facebook is a great gateway to conversations about social media, but it’s not necessarily the answer to everything.
