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Tag Archives: Facebook

#WelcomeUGA: Tech Savvy Students Return to Campus

August 17, 2015by universityofgeorgianews Leave a comment

The University of Georgia experimented with its first digital welcome campaign.

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Alumni relations, Communications, Marketing, Social Media, Special Events

Chasing the Social Media Dragon

August 20, 2013by Tristana Nesvig Trani 4 Comments

The best thing about social media is that we can be in the trenches with our audience. The worst thing about social media is that we have to be in the trenches with our audience. I know I’m not the only social media strategist working in higher education who lies awake at night wondering…Where are they now?

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Communications, Marketing, Social Media

Preparing for Constructive Criticism in Social Media

August 12, 2013by Matthew Anderson 4 Comments

Is it a mistake to ask students, parents and alumni what they would change about an institution via social media? Matthew Anderson, new media coordinator at Western Washington University, doesn’t think so.

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Campus and external relations, Communications, Social Media

How Social Media Increased SLU Alumni Engagement by 126 Percent

August 8, 2013by Meg Bernier 1 Comment

The St. Lawrence University alumni office launched “SLU in a Box”—a free, custom box filled with school spirit items for alumni and parents to use at gatherings. Posting it to Facebook increased alumni engagement by 126 percent.

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Alumni relations, Campus and external relations, Marketing, Social Media

Twitter Chat Recap: Is Facebook Losing Its Cool?

May 15, 2013by Jen Doak Leave a comment

The co-moderator for this #casesmc chat was Josh Loftin, director of communications at Wasatch Academy in Mount Pleasant, Utah. [View the story “Twitter Chat Recap: Is Facebook Losing Its Cool?” […]

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Twitter Chat Recaps

The Gateway Statement to Conversations on Social Media

May 3, 2013by Ma'ayan Plaut Leave a comment

“We are thinking about getting a Facebook page, and we’ve been told you can help us set it up.” Every time I get the above inquiry, I take it as an opportunity to take two steps back. Thinking about Facebook is a great gateway to conversations about social media, but it’s not necessarily the answer to everything.

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Social Media

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