“We are thinking about getting a Facebook page, and we’ve been told you can help us set it up.” Every time I get the above inquiry, I take it as an opportunity to take two steps back. Thinking about Facebook is a great gateway to conversations about social media, but it’s not necessarily the answer to everything.
Liz Allen, of online communications and alumni relations at the American School in London, reminds us of the importance of routine maintenance with respect to our social media presence and policies.
Michael Stoner, president of mStoner Inc., offers tips to university and college presidents who plan to start a social media presence.
Ma’ayan Plaut, social media coordinator at Oberlin College, writes about an experiment with social media office hours.
Teresa Valerio Parrot, principal of TVP Communications, highlights top tips for social media beginners.
Media relations professionals can be educators, too: an interview with Sheleah Reed, executive director of communications at Prairie View A&M University.