For Giving Tuesday, one community college decided to take a fundraising approach that, it hopes, will really strike a chord.
In preparation for this year’s end-of-the-year fundraising campaign, Murray State University decided to implement a crowdfunding trial utilizing the institution’s existing social media platforms.
Highlights of the results from the 6th annual CASE/Huron/mStoner social media in advancement survey.
Tim Cigelske, social media director at Marquette University, is teaching a crowdfunding class at his institution, where students worked on seven different projects that supported the school. He answers a few questions about the value of the class and his approach to teaching it.
Looking to increase engagement among young alumni this holiday season? There are many opportunities to strengthen alumni connections and raise funds through crowdfunding initiatives, alumni clubs and the use of social networks. The holidays are a great opportunity to reach out to younger graduates and remind them how valuable they are to your institution.
It started with Facebook. In 2004, alumni associations and foundations found themselves, perhaps for the first time, facing some existential questions. If all of a sudden alumni could use social networks to keep in touch with each other, then why would they join associations to do the same thing? What value was the relationship providing them?