The University of Georgia experimented with its first digital welcome campaign.
It’s important that we take time on regular intervals to consider our efforts and ensure they’re aligned with the university’s mission. I started thinking heavily about this last week after an interaction with a student on Twitter. In the 15 minutes she had before class, she was trying to get to the Starbucks across campus for a cup of coffee.
The best thing about social media is that we can be in the trenches with our audience. The worst thing about social media is that we have to be in the trenches with our audience. I know I’m not the only social media strategist working in higher education who lies awake at night wondering…Where are they now?
What is your institution doing on social media? How do you compare with other institutions? This post offers an overview of findings from the 2013 CASE/Huron Education/mStoner social media survey.
Here are highlights from a #casesmc Twitter chat on alumni volunteers and social media.
A Storify recap of the Feb. 26 #casesmc Twitter chat on integrated marketing, moderated by Hamilton College’s Director of Social Media Jessica Krywosa.