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Category Archives: Marketing

Celebrate Great Work: Call for Volunteer Judges

March 20, 2019by CASE Leave a comment

Help celebrate the cream of the crop in publishing and educational advancement. Volunteer with us as a CASE Platinum Awards judge.

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CASE Content, Communications, Marketing, Social Media

Rise to the Challenges: Advice from Senior Advancement Leaders

March 14, 2019by CASE Leave a comment

Today’s senior leaders in advancement face the challenge of aligning their work to keep up with the changing landscape of higher education. We sat down with four leaders to explore big issues facing higher education.

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Advancement Services, Alumni relations, Career & Professional Development, Communications, leadership, Marketing

Enrollment Marketing: The What, Why and How

December 3, 2018by CASE 10 Comments

Enrollment marketing has grown more sophisticated. Here’s how and why enrollment management and marketing teams have to be strategic allies.

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Communications, Marketing

Is It Time for a New Higher Ed Branding Model?

February 13, 2017by CASE 1 Comment

By Tony Proudfoot This piece is excerpted from “Let Go to Let It Grow” from Jan./Feb. Currents.  Educational institutions are not businesses, though they have business problems. We can learn much […]

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Career & Professional Development, Communications, Marketing

6 Tried and True Rebranding Tips

June 2, 2016by CASE Leave a comment

It’s possible to think that branding is all about your logo. It’s not.

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Communications, Marketing

Using Email to Reach Alumni? Best Practices for Effective Outreach

March 14, 2016by Michael Ellison 1 Comment

Institutions have innumerable options for reaching alumni online, with social communities from Facebook to Twitter to Instagram and beyond offering quick-fire ways to transmit news and ideas. Despite this, every university and college continues to use the first (and in many ways, still primary) digital messaging tool–email–as a way to reach alumni.

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