Today’s senior leaders in advancement face the challenge of aligning their work to keep up with the changing landscape of higher education. We sat down with four leaders to explore big issues facing higher education.
Enrollment marketing has grown more sophisticated. Here’s how and why enrollment management and marketing teams have to be strategic allies.
By Tony Proudfoot This piece is excerpted from “Let Go to Let It Grow” from Jan./Feb. Currents. Educational institutions are not businesses, though they have business problems. We can learn much […]
It’s possible to think that branding is all about your logo. It’s not.
Institutions have innumerable options for reaching alumni online, with social communities from Facebook to Twitter to Instagram and beyond offering quick-fire ways to transmit news and ideas. Despite this, every university and college continues to use the first (and in many ways, still primary) digital messaging tool–email–as a way to reach alumni.
In preparation for this year’s end-of-the-year fundraising campaign, Murray State University decided to implement a crowdfunding trial utilizing the institution’s existing social media platforms.