By Tony Proudfoot This piece is excerpted from “Let Go to Let It Grow” from Jan./Feb. Currents. Educational institutions are not businesses, though they have business problems. We can learn much […]
It’s possible to think that branding is all about your logo. It’s not.
Institutions have innumerable options for reaching alumni online, with social communities from Facebook to Twitter to Instagram and beyond offering quick-fire ways to transmit news and ideas. Despite this, every university and college continues to use the first (and in many ways, still primary) digital messaging tool–email–as a way to reach alumni.
In preparation for this year’s end-of-the-year fundraising campaign, Murray State University decided to implement a crowdfunding trial utilizing the institution’s existing social media platforms.
Email is effective, both in cost and time, and can be a great way to personalize your school to alumni, donors and friends. But, it’s often on autopilot.
Stevens Institute of Technology was recently named the winner of the U.S. Department of Energy’s Solar Decathlon. In this post, I share the social media techniques we used to cover this competition.