Enrollment Marketing: The What, Why and How
Enrollment marketing has grown more sophisticated. Here’s how and why enrollment management and marketing teams have to be strategic allies.
Category Archives: Marketing
Is It Time for a New Higher Ed Branding Model?
By Tony Proudfoot This piece is excerpted from “Let Go to Let It Grow” from Jan./Feb. Currents. Educational institutions are not businesses, though they have business problems. We can learn much […]
6 Tried and True Rebranding Tips
It’s possible to think that branding is all about your logo. It’s not.
Using Email to Reach Alumni? Best Practices for Effective Outreach
Institutions have innumerable options for reaching alumni online, with social communities from Facebook to Twitter to Instagram and beyond offering quick-fire ways to transmit news and ideas. Despite this, every university and college continues to use the first (and in many ways, still primary) digital messaging tool–email–as a way to reach alumni.
#RacerHolidays Celebrates Unity During an Online Crowdfunding Trial
In preparation for this year’s end-of-the-year fundraising campaign, Murray State University decided to implement a crowdfunding trial utilizing the institution’s existing social media platforms.
HTML’s Not Set in Stone: How to Transform Your Email Marketing
Email is effective, both in cost and time, and can be a great way to personalize your school to alumni, donors and friends. But, it’s often on autopilot.
