Award-winning Practices for Community Colleges
The 2013 Circle of Excellence awards featured a number of community college winners that are setting standards for all institutions worldwide.
Category Archives: Marketing
#CASESMC Hangout: The Case for Social Media Implementation
What mistakes do social media enthusiasts make when trying to get resources for their projects? Do social media professionals at institutions have to tie their efforts to fundraising—and if so, […]
How Your Institution Can Create Awesome Viral Content
This post explores how institutions can do a better job of developing and distributing “share worthy” content and includes examples like Ohio’s Oberlin College, Oreo, Australia’s Central Institute of Technology and the University of Chicago.
Why Independent Schools Should Invest in Video Marketing
Geoff Campbell (@GeoffBCampbell) is the digital communications coordinator at Hebron Academy, an independent boarding and day school in Hebron, Maine. According to a 2012 survey by Noel-Levitz, 45 percent of college-bound juniors and seniors […]
Beyond Just Interns: Why Intergenerational Mentorship Should Be a Part of Marketing Higher Education
From 2011 to 2012, I took a temporary hiatus from having social media interns in my office. Frostburg’s Social Media Group, our campus-wide team of faculty and staff, was doing […]
How to Showcase Superstar Faculty
How does your institution bridge the gap between academia and the community to promote not just excellent teaching but novel research, surprising historical finds and breathtaking works of art?
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