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Tag Archives: ROI

Resource Roundup: Branding & Marketing

May 12, 2015by CASE 1 Comment

Dig deeper into hot topics from the CASE Annual Conference on Marketing and Branding with these essential CASE resources—including samples, articles and podcasts.

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Communications, Marketing, Social Media

10 Ways to Prepare for Summit (Even if You’re Not Attending)

May 30, 2014by CASE Leave a comment

We’ve rounded up resources to help advancement leaders, and attendees of the upcoming 2014 Summit for Leaders in Advancement, get the most out of the event.

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Career & Professional Development

Program Notes: CASE Europe and Beyond Social Media

July 16, 2012by Elizabeth Allen Leave a comment

Elizabeth Allen, director of alumni relations at the American School in London, writes about the key takeaways from CASE Europe’s recent “Beyond Social Media” seminar.

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Alumni relations, Social Media

How Have We Grown? The CASE Social Media Conference, Then and Now

April 25, 2012by Jen Doak 1 Comment

What’s changed in social media and advancement since the last #casesmc in 2011?

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Social Media

Social Media and the “Four Rs”

November 23, 2011by CASE 3 Comments

Tony Burgess-Webb, the co-founder of Sociagility, writes about the importance of measuring social media’s return on investment fand suggests focusing on the “four r’s.”

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Social Media

FIU Community Manager’s Weekly Videos

July 14, 2011by CASE Leave a comment

Karine Joly, executive director of Higher Ed Experts, writes about Florida International University’s weekly YouTube videos.

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Alumni relations, Social Media

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