Dig deeper into hot topics from the CASE Annual Conference on Marketing and Branding with these essential CASE resources—including samples, articles and podcasts.
We’ve rounded up resources to help advancement leaders, and attendees of the upcoming 2014 Summit for Leaders in Advancement, get the most out of the event.
Elizabeth Allen, director of alumni relations at the American School in London, writes about the key takeaways from CASE Europe’s recent “Beyond Social Media” seminar.
What’s changed in social media and advancement since the last #casesmc in 2011?
Tony Burgess-Webb, the co-founder of Sociagility, writes about the importance of measuring social media’s return on investment fand suggests focusing on the “four r’s.”
Karine Joly, executive director of Higher Ed Experts, writes about Florida International University’s weekly YouTube videos.