The University of Georgia experimented with its first digital welcome campaign.
What do people gather around in social media? Real-time events. Whether it is homecoming, a concert, a football game, a conference or move-in day, social media gives people a chance […]
Ma’ayan Plaut, social media coordinator at Oberlin College, writes about an experiment with social media office hours.
Here’s a recap of Tuesday’s #casesmc Twitter chat, on summer social media engagement. The co-moderator this week was Gretchen Edwards, assistant director of digital engagement at Wake Forest University.
While it’s worth tracking impressions from month to month to see what type of content results in your page/handle having a further reach, writes Keith Hannon of Cornell University, you have to go beyond the giant impressions number to determine whether you’ve engaged your followers.
Susan T. Evans, director of creative services for the senior strategic communication team at the College of William & Mary, offers tips crafting content to engage social media audiences.