#WelcomeUGA: Tech Savvy Students Return to Campus
The University of Georgia experimented with its first digital welcome campaign.
Tag Archives: engagement
Social Media Ambassadors Drive Event Engagement
What do people gather around in social media? Real-time events. Whether it is homecoming, a concert, a football game, a conference or move-in day, social media gives people a chance […]
#talktome: Social Media Office Hours
Ma’ayan Plaut, social media coordinator at Oberlin College, writes about an experiment with social media office hours.
Twitter Chat Recap: Summer Social Media Engagement
Here’s a recap of Tuesday’s #casesmc Twitter chat, on summer social media engagement. The co-moderator this week was Gretchen Edwards, assistant director of digital engagement at Wake Forest University.
Sorry, I Don’t Do Impressions: Metrics Under the Microscope
While it’s worth tracking impressions from month to month to see what type of content results in your page/handle having a further reach, writes Keith Hannon of Cornell University, you have to go beyond the giant impressions number to determine whether you’ve engaged your followers.
What Should I Say?
Susan T. Evans, director of creative services for the senior strategic communication team at the College of William & Mary, offers tips crafting content to engage social media audiences.
CASE Blog 