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Tag Archives: engagement

#WelcomeUGA: Tech Savvy Students Return to Campus

August 17, 2015by universityofgeorgianews Leave a comment

The University of Georgia experimented with its first digital welcome campaign.

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Alumni relations, Communications, Marketing, Social Media, Special Events

Social Media Ambassadors Drive Event Engagement

October 12, 2014by Chris Syme 4 Comments

What do people gather around in social media? Real-time events. Whether it is homecoming, a concert, a football game, a conference or move-in day, social media gives people a chance […]

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Social Media

#talktome: Social Media Office Hours

August 1, 2012by Ma'ayan Plaut Leave a comment

Ma’ayan Plaut, social media coordinator at Oberlin College, writes about an experiment with social media office hours.

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Communications, Social Media

Twitter Chat Recap: Summer Social Media Engagement

June 13, 2012by CASE Leave a comment

Here’s a recap of Tuesday’s #casesmc Twitter chat, on summer social media engagement. The co-moderator this week was Gretchen Edwards, assistant director of digital engagement at Wake Forest University.

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Social Media, Twitter Chat Recaps
Facebook metrics slide

Sorry, I Don’t Do Impressions: Metrics Under the Microscope

May 15, 2012by Keith Hannon 1 Comment

While it’s worth tracking impressions from month to month to see what type of content results in your page/handle having a further reach, writes Keith Hannon of Cornell University, you have to go beyond the giant impressions number to determine whether you’ve engaged your followers.

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Alumni relations, Social Media

What Should I Say?

June 13, 2011by susantevans 3 Comments

Susan T. Evans, director of creative services for the senior strategic communication team at the College of William & Mary, offers tips crafting content to engage social media audiences.

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Alumni relations, Social Media

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