The University of Georgia experimented with its first digital welcome campaign.
The co-moderator for this chat was Jon Gabriel, senior communications specialist at the University of Central Florida School of Business. [Go to the Storify recap of “Social Video Storytelling”]
Not too long ago, if someone asked about your alumni magazine’s distribution strategy, you’d point to amailing database and that would be the end of the conversation. That was when alumni magazines resembled “gated communities”–the only ones allowed in being those on your subscription lists.
When I’m describing what the best social media people do, my favorite term, hands down, is “curating.” Curating not only speaks to the importance of visual storytelling, but to the concept that as communicators, we are responsible for creating meaningful experiences that inspire people to stop, look and interact with our institutions.
What did your institution do on social media to mark the beginning of school year? Were there move-in or convocation campaigns? Let us know in the comments! [View the story […]
Matthew Herek, associate director of young alumni engagement in the office of alumni relations and development at Northwestern University, writes about user-generated content, football and the value of YouTube.