In preparation for this year’s end-of-the-year fundraising campaign, Murray State University decided to implement a crowdfunding trial utilizing the institution’s existing social media platforms.
The University of Georgia experimented with its first digital welcome campaign.
Tony Dobies (@DOBIEST) is a senior writer and social media manager at West Virginia University in Morgantown, W.Va. Snapchat, the app everyone thought would disappear soon after its creation, is the […]
Dinah Winnick, communications manager at the University of Maryland, Baltimore County, shares her experiences related to building a community of social media managers.
CASE interviews members of the University at Buffalo communications team, whose website redesign won a Gold Circle of Excellence award in 2012.
While it’s worth tracking impressions from month to month to see what type of content results in your page/handle having a further reach, writes Keith Hannon of Cornell University, you have to go beyond the giant impressions number to determine whether you’ve engaged your followers.