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Tag Archives: lessons learned

#RacerHolidays Celebrates Unity During an Online Crowdfunding Trial

January 24, 2016by Adrienne King 2 Comments

In preparation for this year’s end-of-the-year fundraising campaign, Murray State University decided to implement a crowdfunding trial utilizing the institution’s existing social media platforms.

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Fundraising, Marketing, Social Media

#WelcomeUGA: Tech Savvy Students Return to Campus

August 17, 2015by universityofgeorgianews Leave a comment

The University of Georgia experimented with its first digital welcome campaign.

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Alumni relations, Communications, Marketing, Social Media, Special Events

Lessons from WVU’s Snapchat Experiment

August 28, 2014by Tony Dobies 6 Comments

Tony Dobies (@DOBIEST) is a senior writer and social media manager at West Virginia University in Morgantown, W.Va. Snapchat, the app everyone thought would disappear soon after its creation, is the […]

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Communications, Social Media

My Social Media Support Group (Because, Let’s Face It, I Need One)

March 12, 2013by Dinah Winnick 3 Comments

Dinah Winnick, communications manager at the University of Maryland, Baltimore County, shares her experiences related to building a community of social media managers.

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Communications, Social Media

Going for Gold: An Interview with a 2012 Circle of Excellence Winner

March 7, 2013by Jen Doak Leave a comment

CASE interviews members of the University at Buffalo communications team, whose website redesign won a Gold Circle of Excellence award in 2012.

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Communications, Marketing, Social Media
Facebook metrics slide

Sorry, I Don’t Do Impressions: Metrics Under the Microscope

May 15, 2012by Keith Hannon 1 Comment

While it’s worth tracking impressions from month to month to see what type of content results in your page/handle having a further reach, writes Keith Hannon of Cornell University, you have to go beyond the giant impressions number to determine whether you’ve engaged your followers.

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Alumni relations, Social Media

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