CMOs and Content Wrap-Up (Day 4 at #AMAHigherEd 2014)

Sarah Raezler (@sraezler) is a senior information resource specialist for CASE.

Today concludes the AMA Symposium for the Marketing of Higher Education, but that doesn’t mean the conversation has to stop! As people leave Austin, I hope they continue to write and tweet about what they’ve learned and share the great ideas they’re bringing back home.

This morning starts with the panel discussion, “So You Want to be a University CMO…” For more insight on CMO’s, read “Big Marketers on Campus” CURRENTS (May/June 2014) about higher education marketing professionals gaining seats at the president’s table, including many CMO’s who have recently traded companies for campuses.

The #AMAHigherEd tag has been exploding this week (it was trending nationally yesterday!) and fun to follow. To close, I did a quick round up of session presentations and notes I’ve seen so far:

  • Maegan Steele has been posting wonderful sketchnotes via Twitter at @QuietMarketer

What caught your eye this week? Do you have a story to share about your communications or marketing efforts? A great sample of work that you’ve done? An awesome conference session proposal? If you’ve ever thought about writing for the CASE blog, contributing to CURRENTS or sharing your ideas with CASE we’d love to hear from you! You can reach Theresa Walker, senior editor at CURRENTS, at either or @editorwalker.

I’ve you want more on marketing, check out CASE’s Annual Conference on Marketing and Branding April 6-8, 2015 at the Ritz Carlton-Marina Del Ray in Los Angeles!

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