To GIF or not to GIF? For many institutions grappling with establishing a fun but professional voice on social media, that can be a tough question.
On Aug. 30, 2016, we hosted the Great #casesmc Tool Swap. During the chat, participants shared their favorite tools for creating graphics and videos, organizing workflow and measuring impact.
To celebrate its oldest alumna’s birthday, St. Lawrence University turned to… Snapchat?
Stephanie St. Martin, brand awareness manager at Ariel Group, led the June 28, 2016, #casesmc chat on how to best spend social media dollars.
As the second oldest university in the country, The College of William & Mary has been creating love stories since 1693. Here’s how it celebrated those stories this year.
Follow these university Snapchat accounts for inspiration and ideas.