“Effective crisis management starts with a plan. While every crisis is different, having a plan that provides a framework for response—and testing and practicing the plan—will allow the institution to focus on the nuances of the crisis at hand rather than routine but important details that can slow response time.”
CASE’s May/June CURRENTS magazine cover story about coping with demanding young alumni couldn’t have published at a better time. About a week after the issue mailed, Time magazine released its May 20 edition, which declared “Millennials are lazy, entitled narcissists who still live with their parents” in a headline for Joel Stein’s now-infamous article.
Lumping graduates who live overseas into one big group overlooks their needs as individuals. An alumnus living and working in Berlin may have next to nothing in common with an alumna in Beijing. Different languages, time zones, professional goals and communications channels all play a role in effective engagement.
Theresa Walker, a senior editor at CURRENTS magazine, touches on her experiences with QR codes as well as the pros and cons highlighted in a recent CURRENTS article.
In an interview with CURRENTS magazine, Beth Kanter provides concrete examples of social media rights and wrongs.