Campus scenery. Students in their finest school spirit gear at basketball games. Spring break snapshots. Puppies.
The @DukeStudents Instagram account from Duke University features the typical elements of a great higher education social feed. But it’s entirely run by student editors.
Student-run social accounts can be great opportunities for content—but they can come with some risk, according to Sonja Likness, director of social media & content strategy at the Durham, North Carolina, institution. At CASE’s U.S. Social Media and Community conference this April, she’ll present on the good, bad and (sometimes) ugly of student-run social accounts.
Join us for our next #casesmc Twitter chat on Tuesday, March 26, to swap ideas with Likness and fellow social pros about working with students on social. Here’s what we’ll be asking:
- What’s your school or unit’s approach to student-run social media accounts? Do you have them? Are they separate from your institutional accounts, or do you do takeovers?
- What are the greatest benefits of student-run accounts? How can they contribute to your broader social goals?
- What are the biggest challenges of having student-run accounts? Lessons learned?
- What are some of the major dos and don’ts for student accounts? What ground rules do you give your students?
- Do you have a formal student social media team or ambassadors? If so, what are your best tips for working with them?
- How do you recruit students to work with? What traits/skills do you look for?