It’s possible to think that branding is all about your logo. It’s not.
At the core of any good brand campaign—or rebranding campaign—is defining the market niche. In other words, what differentiates your institution from the more than 4,000 other institutions of higher education in the United States?
On June 23, #casesmc chat participants tackled the topic of branding and social media. Co-moderator Laura Hoxworth, director of institutional identity at Coker College, led the discussion.
Storify recaps of CASE’s Annual Conference on Marketing and Branding, held May 4-6, 2015, in Marina del Rey, California.
Dig deeper into hot topics from the CASE Annual Conference on Marketing and Branding with these essential CASE resources—including samples, articles and podcasts.
Michael Stoner, president of mStoner, writes about the value of managing social media and the different management models.