Enrollment Marketing: The What, Why and How
Enrollment marketing has grown more sophisticated. Here’s how and why enrollment management and marketing teams have to be strategic allies.
Tag Archives: branding
6 Tried and True Rebranding Tips
It’s possible to think that branding is all about your logo. It’s not.
Defining Your Market Niche with Brand Attributes
At the core of any good brand campaign—or rebranding campaign—is defining the market niche. In other words, what differentiates your institution from the more than 4,000 other institutions of higher education in the United States?
Twitter Chat Recap: Branding & Social Media
On June 23, #casesmc chat participants tackled the topic of branding and social media. Co-moderator Laura Hoxworth, director of institutional identity at Coker College, led the discussion.
Recap: Annual Conference on Marketing and Branding
Storify recaps of CASE’s Annual Conference on Marketing and Branding, held May 4-6, 2015, in Marina del Rey, California.
Resource Roundup: Branding & Marketing
Dig deeper into hot topics from the CASE Annual Conference on Marketing and Branding with these essential CASE resources—including samples, articles and podcasts.
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