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Tag Archives: branding

Enrollment Marketing: The What, Why and How

December 3, 2018by CASE 10 Comments

Enrollment marketing has grown more sophisticated. Here’s how and why enrollment management and marketing teams have to be strategic allies.

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Communications, Marketing

6 Tried and True Rebranding Tips

June 2, 2016by CASE Leave a comment

It’s possible to think that branding is all about your logo. It’s not.

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Communications, Marketing

Defining Your Market Niche with Brand Attributes

July 6, 2015by Adrienne King Leave a comment

At the core of any good brand campaign—or rebranding campaign—is defining the market niche. In other words, what differentiates your institution from the more than 4,000 other institutions of higher education in the United States?

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Campus and external relations, Communications, Marketing

Twitter Chat Recap: Branding & Social Media

June 24, 2015by CASE Leave a comment

On June 23, #casesmc chat participants tackled the topic of branding and social media. Co-moderator Laura Hoxworth, director of institutional identity at Coker College, led the discussion.

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Twitter Chat Recaps

Recap: Annual Conference on Marketing and Branding

May 22, 2015by CASE Leave a comment

Storify recaps of CASE’s Annual Conference on Marketing and Branding, held May 4-6, 2015, in Marina del Rey, California.

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Marketing

Resource Roundup: Branding & Marketing

May 12, 2015by CASE 1 Comment

Dig deeper into hot topics from the CASE Annual Conference on Marketing and Branding with these essential CASE resources—including samples, articles and podcasts.

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Communications, Marketing, Social Media

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