A Storify recap of the Feb. 26 #casesmc Twitter chat on integrated marketing, moderated by Hamilton College’s Director of Social Media Jessica Krywosa.
Robyn Neeley, program manager for CASE Affiliated Student Advancement Programs, writes about what various institutions are doing to celebrate Student Engagement and Philanthropy Day.
Keith Hannon, associate director for social media at Cornell University, writes about the importance of taking social media seriously as students and alumni continue to use social tools to enhance their educational and professional development.
Cameron Pegg, executive officer for the deputy vice chancellor and provost at Griffith University in Queensland, Australia, writes about ways to use social media to extend the reach of graduations beyond the actual events.
The co-moderator for this chat was Tim Ngwena, communications manager at the University of York. [View the story “Twitter Chat Recap: Anniversaries and Celebrations” on Storify]
Not too long ago, if someone asked about your alumni magazine’s distribution strategy, you’d point to amailing database and that would be the end of the conversation. That was when alumni magazines resembled “gated communities”–the only ones allowed in being those on your subscription lists.