Facebook Metrics: But Do You LIKE ME, Like Me?
Keith Hannon, assistant director for social media at Cornell University, writes about the value of Facebook likes for advancement professionals.
Author Archives: Keith Hannon
The Last Laugh: Social Media as a Punchline
Keith Hannon, associate director for social media at Cornell University, writes about the importance of taking social media seriously as students and alumni continue to use social tools to enhance their educational and professional development.
Virtual Viewers are People Too: Livestream Etiquette
Keith Hannon, assistant director for social media at Cornell University, offers advice on livestreaming on campus events to alumni around the world.
Photo-Synthesis: Integrating Instagram into Your Engagement Strategy
Keith Hannon, is the assistant director for social media at Cornell University, writes about leveraging Instagram as a source of user-generated content and a contest held by Cornell.
Will Work for Follows: Hiring a Community Manager
Keith Hannon, assistant director, social media strategy at Cornell University, writes about what to look for when hiring a social media or community manager.
Sorry, I Don’t Do Impressions: Metrics Under the Microscope
While it’s worth tracking impressions from month to month to see what type of content results in your page/handle having a further reach, writes Keith Hannon of Cornell University, you have to go beyond the giant impressions number to determine whether you’ve engaged your followers.
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