This week’s #casesmc chat was co-moderated by Jessica Krywosa, director of social media at Hamilton College.
[View the story “Twitter Chat Recap: Social Media and Integrated Marketing” on Storify]
CASE Blog
This week’s #casesmc chat was co-moderated by Jessica Krywosa, director of social media at Hamilton College.
[View the story “Twitter Chat Recap: Social Media and Integrated Marketing” on Storify]
CASE Blog 
Social media networks, blogs, forums and other online communities give brands an incredible opportunity to manage their reputation and promote their products and services. Although most businesses recognize the value of engaging in social media, they struggle to justify marketing spend on these platforms in terms that resonate with executive management.