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Author Archives: Cameron Pegg

How Your Institution Can Create Awesome Viral Content

February 19, 2014by Cameron Pegg 1 Comment

This post explores how institutions can do a better job of developing and distributing “share worthy” content and includes examples like Ohio’s Oberlin College, Oreo, Australia’s Central Institute of Technology and the University of Chicago.

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Alumni relations, Communications, Marketing, Social Media

Getting the Most Out of Graduations with Social Media

February 13, 2013by Cameron Pegg 9 Comments

Cameron Pegg, executive officer for the deputy vice chancellor and provost at Griffith University in Queensland, Australia, writes about ways to use social media to extend the reach of graduations beyond the actual events.

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Alumni relations, Social Media, Special Events

Using Social Media to Unlock Your Alumni Magazine

November 19, 2012by Cameron Pegg Leave a comment

Not too long ago, if someone asked about your alumni magazine’s distribution strategy, you’d point to amailing database and that would be the end of the conversation. That was when alumni magazines resembled “gated communities”–the only ones allowed in being those on your subscription lists.

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Alumni relations, Social Media
Cornell iPad screenshot

Why Institutions Should Bother with QR Codes

October 9, 2012by Cameron Pegg 3 Comments

Cameron Pegg, executive officer for the deputy vice chancellor and provost at Griffith University, writes about engaging ways to use QR codes.

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Alumni relations, Marketing, Social Media

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