Storify Your Institution
The new social media tool shows potential for institutions looking to round up choice snippets of social media into one place.
How to Live-Update a Commencement/Reunion Weekend
Ma’ayan Plaut, social media coordinator at Oberlin College, writes about using social media during commencement weekend at Oberlin College.
What Should I Say?
Susan T. Evans, director of creative services for the senior strategic communication team at the College of William & Mary, offers tips crafting content to engage social media audiences.
Activate Your LinkedIn Lurkers
Matthew Herek, assistant director of young alumni in the office of alumni relations and development at Northwestern University, writes a new and interesting use for LinkedIn at Northwestern.
The Anatomy of a Twitter Audience
Cassie Dull, online communications specialist at Park Tudor School, writes about analyzing Park Tudor’s Twitter followers and tailoring messages to reach a wider audience.
Social Media Fails: Five Mistakes and the Lessons Learned
Elizabeth Allen writes about common social media failures.
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