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Author Archives: Matthew Herek

Social Media at a Crossroads

January 10, 2013by Matthew Herek 9 Comments

Matthew Herek, associate director of young alumni engagement in the office of alumni relations and development at Northwestern University, writes about the need for standards and learning outcomes for our social media discussions at advancement conferences.

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Communications, Social Media

Community Standards and Social Media

May 8, 2012by Matthew Herek Leave a comment

In the era of hard-to-understand privacy agreements, where it can feel like social media sites are taking more and more of our information and perhaps using it for ethically fuzzy ventures, Matt Herek believes users have more power than they realize.

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Advancement Services, Alumni relations, Social Media

Social Media for Young Alumni – A #CASESMC Preview

April 2, 2012by Matthew Herek 1 Comment

Matthew Herek (@mherek) currently serves as the associate director of young alumni engagement in the office of alumni relations and development at Northwestern University. We need to talk about young […]

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Advancement Services, Alumni relations, Social Media

Book Review: Digital Leader by @equalman

February 23, 2012by Matthew Herek Leave a comment

Matt Herek reviews Erik Qualman’s new book Digital Leader, an easily digestible (if not necessarily easily launchable) strategy for individuals to maximize their leadership potential in the social media/digital space.

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Social Media

The World Has Gone Viral: Get Busy Tweeting

January 26, 2012by Matthew Herek 2 Comments

Matthew Herek (@mherek) currently serves as the associate director of young alumni engagement in the office of alumni relations and development at Northwestern University. He works to integrate social media […]

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Alumni relations, Career & Professional Development, Social Media

Top Five Social Media Happenings of 2011: A Completely Unscientific List

December 9, 2011by Matthew Herek 3 Comments

Matthew Herek, associate director of young alumni engagement in the office of alumni relations and development at Northwestern University, writes about the top trends in social media in 2011.

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Social Media

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