It was an honor to be asked by CASE Europe and Executive Director Kate Hunter to help shape the 2013 CASE Annual Conference in Manchester. Andrew Beales, foundation director at Giggleswick School in North Yorkshire, and I, were tasked with planning the conference’s schools track, offering sessions tailored to delegates from international and independent schools.
Lumping graduates who live overseas into one big group overlooks their needs as individuals. An alumnus living and working in Berlin may have next to nothing in common with an alumna in Beijing. Different languages, time zones, professional goals and communications channels all play a role in effective engagement.
Elizabeth Allen, director of online communications and alumni relations at the American School in London, writes about the value of faculty blogs for both student and staff recruitment.
Liz Allen, of online communications and alumni relations at the American School in London, reminds us of the importance of routine maintenance with respect to our social media presence and policies.
Elizabeth Allen, director of alumni relations at the American School in London, writes about the key takeaways from CASE Europe’s recent “Beyond Social Media” seminar.
Elizabeth Allen writes about common social media failures.