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Author Archives: Cassie Dull

The Power of Infographics & Visuals

The Power of Infographics

October 16, 2013by Cassie Dull 1 Comment

Why have infographics become an integral part of so many institutions’ communications? I see them in almost every annual report, many fundraising appeals, admissions materials, news sites, blogs and even on Instagram. CASE even has a library of online samples of infographics (login required).

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Communications
Calgary Zoo 2012 Annual Report

Making the Annual Report a Visual Story with Instagram

May 21, 2013by Cassie Dull 6 Comments

Calgary Zoo’s annual report creators did something downright amazing with its annual report. They used Instagram to present a visual story line of the zoo’s past year, its successes and even its financial reports.

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Communications, Social Media

Translating Loyal Fans into Donors

February 22, 2013by Cassie Dull 4 Comments

Cassie Dull, online communications specialist at at Park Tudor School, writes about the process of cross-referencing active Facebook page participants with Park Tudor’s donor database.

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Fundraising, Independent and international schools, Social Media

Rewriting Our School’s History on Facebook

December 18, 2012by Cassie Dull 4 Comments

Cassie Dull, online communications specialist at Park Tudor School, writes about the school’s success with posting weekly, historical facts to Facebook.

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Alumni relations, Independent and international schools, Social Media
Facebook screenshot

How to Use Pictures to Stand Out in Facebook’s News Feed

August 17, 2012by Cassie Dull Leave a comment

Cassie Dull, online communications specialist at Park Tudor School, writes about the importance of images and incorporating a visual strategy into your social media strategy.

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Independent and international schools, Social Media

How to Use Facebook Insights for Better Engagement

October 24, 2011by Cassie Dull 4 Comments

Cassie Dull, online communications specialist at Park Tudor School, writes about the value of the new features included in Facebook Insights.

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Independent and international schools, Social Media

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