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Category Archives: Social Media

Twitter Chat Recap: Handling Multiple Campus Social Media Accounts

March 12, 2014by CASE Leave a comment

This week’s co-moderator was Tiffany Broadbent Beker, web programmer and social media coordinator at the College of William & Mary and faculty member of the 2014 CASE Social Media and […]

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Social Media, Twitter Chat Recaps

Taking Snapchat for a Test Drive

March 6, 2014by Chris Syme 5 Comments

Snapchat, a social media app that allows users to share photos and other information that self-destruct after a period of time, is a hot topic of social media conversation on campuses. Several institutions are experimenting with the platform; others have tried it and left.

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Marketing, Social Media

#CASESMC Hangout: The Case for Social Media Implementation

February 25, 2014by CASE Leave a comment

What mistakes do social media enthusiasts make when trying to get resources for their projects? Do social media professionals at institutions have to tie their efforts to fundraising—and if so, […]

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Alumni relations, Communications, Fundraising, Marketing, Social Media

How Your Institution Can Create Awesome Viral Content

February 19, 2014by Cameron Pegg 1 Comment

This post explores how institutions can do a better job of developing and distributing “share worthy” content and includes examples like Ohio’s Oberlin College, Oreo, Australia’s Central Institute of Technology and the University of Chicago.

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Alumni relations, Communications, Marketing, Social Media

Spreading the Word on Digital Identity Development

February 18, 2014by Meg Bernier 6 Comments

St. Lawrence University held #SaintsGoSocial Digital Identity Education Week with the goal of educating students about what they post online and how their online activity can help or hurt them. Meg Bernier recaps the week’s successes and lessons learned.

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Communications, Education & Campus Issues, Social Media, Special Events

How Institutions Show Community Love on Valentine’s Day

February 14, 2014by Jen Doak 7 Comments

Here’s how some institutions are showing the love on Valentine’s Day.

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Alumni relations, Fundraising, Social Media, Special Events

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