What mistakes do social media enthusiasts make when trying to get resources for their projects? Do social media professionals at institutions have to tie their efforts to fundraising—and if so, how? All this and more are covered in this Google Hangout. Join in with questions and comments using the #casesmc hashtag on Twitter.

The chat is hosted by 2014 Social Media and Community Chair Keith Hannon. Panelists: Vanessa Theoharis, digital marketing and community manager at Babson College; Ma’ayan Plaut, manager of social strategy and projects at Oberlin College; Mike O’Neill, social media strategist at Ithaca College; and Patrick Powers, project manager at mStoner.