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Author Archives: Meg Bernier

Sending Snaps to a 109-Year-Old Alumna

July 12, 2016by Meg Bernier Leave a comment

To celebrate its oldest alumna’s birthday, St. Lawrence University turned to… Snapchat?

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Communications, Social Media

Spreading the Word on Digital Identity Development

February 18, 2014by Meg Bernier 5 Comments

St. Lawrence University held #SaintsGoSocial Digital Identity Education Week with the goal of educating students about what they post online and how their online activity can help or hurt them. Meg Bernier recaps the week’s successes and lessons learned.

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Communications, Education & Campus Issues, Social Media, Special Events

Lock the Door or Open It? Why My Digital Identity is Public

November 11, 2013by Meg Bernier 3 Comments

Who should I be in digital spaces? Should I friend or follow students I know and/or work with? Should I accept students’ requests? Should I make my accounts private so they can’t follow me? What are my boundaries when it comes to social media?

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Social Media

How Social Media Increased SLU Alumni Engagement by 126 Percent

August 8, 2013by Meg Bernier 1 Comment

The St. Lawrence University alumni office launched “SLU in a Box”—a free, custom box filled with school spirit items for alumni and parents to use at gatherings. Posting it to Facebook increased alumni engagement by 126 percent.

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Alumni relations, Campus and external relations, Marketing, Social Media

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