It’s All About Planning Ahead: The Value of a Communications Calendar
The post looks at the value of a communications calendar, especially when tied to annual budget proposals.
Category Archives: Marketing
Twitter Chat Recap: Blogs
Steven den Boer (@stevendenboer), social media editor at Radboud University in Nijmegen, The Netherlands, co-moderated the March 10, 2015 chat.
CASE Members Celebrate Valentine’s Day
Every year at Valentine’s Day, CASE members celebrate with their students and alumni in creative ways on campus and on social media. We’ve rounded up Valentine’s celebrations from several schools.
Using a Bengal Booth to Create Authentic Content
At Idaho State University, our marketing and communications team has been working diligently to increase our social media engagement across platforms. Our assessment of previous efforts indicated that authentic content generates the most engagement—among all of our constituent groups and across all social media platforms.
Advancement Resources: A Year-In-Review
We asked CASE staff who develop or curate content for our members year-round to highlight some of the content and conversations that they enjoyed working on, believe provided exceptional value or received a lot of feedback. Here are a few of the top resources in each advancement discipline, but there are many more articles, best practices resources and conversations.
Giving Blueday: A Great Day to Be a Victor for Michigan
The University of Michigan held its first 24-hour day of giving, Giving Blueday, on Giving Tuesday (Dec. 2, 2014). It invited alumni, students, faculty, staff, parents, patients and their families, and fans worldwide to make donations to any area of the university they wanted to support.
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