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Category Archives: Marketing

Hot Topics in Community College Advancement

June 25, 2015by Paul Heaton Leave a comment

The hot topics in community college advancement, in many respects, mirror the hot topics of five and 10 years ago—but the approaches to them continue to evolve with technology and as new people come into the profession

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Alumni relations, Career & Professional Development, Community Colleges, Fundraising, Marketing

Recap: Annual Conference on Marketing and Branding

May 22, 2015by CASE Leave a comment

Storify recaps of CASE’s Annual Conference on Marketing and Branding, held May 4-6, 2015, in Marina del Rey, California.

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Marketing

Resource Roundup: Branding & Marketing

May 12, 2015by CASE 1 Comment

Dig deeper into hot topics from the CASE Annual Conference on Marketing and Branding with these essential CASE resources—including samples, articles and podcasts.

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Communications, Marketing, Social Media

Fundraising and Marketing: The Perfect Power Couple

April 7, 2015by Laura Leave a comment

It’s easy to understand, on the surface, why fundraising and marketing should be friends. Fundraising depends on persuasive messaging. The institution itself depends on fundraising. It’s as simple as that.

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Fundraising, Marketing

Higher Education Admissions: Facing Challenges and Demonstrating Value

April 2, 2015by Christina Fleming 3 Comments

A recent study from the Chronicle of Higher Education collected perspectives on the state of admissions efforts today from 400 admissions and enrollment leaders at four-year colleges and universities. Taken together, the data paints a revealing picture of the state of higher education admissions today.

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Marketing

How Institutions Celebrated April Fool’s Day in 2015

April 1, 2015by CASE 8 Comments

Here’s a recap of 2015 April Fool’s Day pranks at institutions. There are many more out there the we’ve missed—let us know on @caseadvance or add yours in the comments! […]

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Communications, Marketing, Social Media

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