Murray State University is home to one of the most romantic college traditions in the country – in fact, the Shoe Tree was ranked #3 on a list of the top 25 most romantic college traditions. This beloved campus tradition has weathered many changes throughout the years, but plans to dismantle the tree in the fall of 2015 was perhaps the most devastating.
In preparation for this year’s end-of-the-year fundraising campaign, Murray State University decided to implement a crowdfunding trial utilizing the institution’s existing social media platforms.
At the core of any good brand campaign—or rebranding campaign—is defining the market niche. In other words, what differentiates your institution from the more than 4,000 other institutions of higher education in the United States?
Learn how Idaho State University is using user-generated content to create a popular new video series highlighting its upcoming graduation ceremonies.
The post looks at the value of a communications calendar, especially when tied to annual budget proposals.
At Idaho State University, our marketing and communications team has been working diligently to increase our social media engagement across platforms. Our assessment of previous efforts indicated that authentic content generates the most engagement—among all of our constituent groups and across all social media platforms.