Cameron Pegg, executive officer for the deputy vice chancellor and provost at Griffith University in Queensland, Australia, writes about ways to use social media to extend the reach of graduations beyond the actual events.
Not too long ago, if someone asked about your alumni magazine’s distribution strategy, you’d point to amailing database and that would be the end of the conversation. That was when alumni magazines resembled “gated communities”–the only ones allowed in being those on your subscription lists.
When I’m describing what the best social media people do, my favorite term, hands down, is “curating.” Curating not only speaks to the importance of visual storytelling, but to the concept that as communicators, we are responsible for creating meaningful experiences that inspire people to stop, look and interact with our institutions.
Keith Hannon, assistant director for social media at Cornell University, offers advice on livestreaming on campus events to alumni around the world.
Innovative campaigns, equipment advice and how to work with limited resources: This chat was all about using video at institutions. Cassie Dull, online communications specialist at Park Tudor School, was […]
What did your institution do on social media to mark the beginning of school year? Were there move-in or convocation campaigns? Let us know in the comments! [View the story […]