The Anatomy of a Twitter Audience
Cassie Dull, online communications specialist at Park Tudor School, writes about analyzing Park Tudor’s Twitter followers and tailoring messages to reach a wider audience.
Tag Archives: social media strategy
First Strategic, Then Strategy
Susan Evans, director of creative services for the senior strategic communication team at the College of William & Mary, offers advice on social media strategy.
Social Media Staffing and the Org Chart
Where do social media experts belong on the org chart?
Tell them a story.
Sometimes, executives don’t understand the power of social media but it’s our job to tell them a story using powerful examples.
Follow Five Basic Guidelines, Increase Social Media Engagement
Your institution is on Twitter, Facebook and LinkedIn. You also have an institutional blog written by staff members and students. You religiously push out content to your friends, connections and followers. While you receive the occasional comment and you don’t feel that you are posting into a void, you want to know what to do to further engage them in conversation. Follow these five basic steps to help improve engagement.
Digital Natives aren’t Necessarily Social Media Literates
The students at your institution may be considered “digital natives” – that is, social media and technology tools come naturally to them and are part of their day-to-day lives. But knowing how to use these tools doesn’t always mean that students use them in a smart way.
CASE Blog 