Cassie Dull, online communications specialist at Park Tudor School, writes about analyzing Park Tudor’s Twitter followers and tailoring messages to reach a wider audience.
Susan Evans, director of creative services for the senior strategic communication team at the College of William & Mary, offers advice on social media strategy.
Where do social media experts belong on the org chart?
Sometimes, executives don’t understand the power of social media but it’s our job to tell them a story using powerful examples.
Your institution is on Twitter, Facebook and LinkedIn. You also have an institutional blog written by staff members and students. You religiously push out content to your friends, connections and followers. While you receive the occasional comment and you don’t feel that you are posting into a void, you want to know what to do to further engage them in conversation. Follow these five basic steps to help improve engagement.
The students at your institution may be considered “digital natives” – that is, social media and technology tools come naturally to them and are part of their day-to-day lives. But knowing how to use these tools doesn’t always mean that students use them in a smart way.