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Author Archives: Tony Dobies

Social Leadership Shouldn’t Stop at the Top

June 9, 2015by Tony Dobies Leave a comment

Instead of talking about social presidents, communicators should focus on social leadership—and not just at the top.

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Social Media

Turn Your Holiday Communications into Relationship-Building Social Conversations

December 11, 2014by Tony Dobies Leave a comment

It’s the holiday season, which for higher ed professionals means an opportunity to send holiday greetings to our students, faculty, staff and alumni. Whether it’s in the form of a video, or a traditional card or email, most of us take the time to produce something special.

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Alumni relations, Communications, Social Media, Special Events

Lessons from WVU’s Snapchat Experiment

August 28, 2014by Tony Dobies 6 Comments

Tony Dobies (@DOBIEST) is a senior writer and social media manager at West Virginia University in Morgantown, W.Va. Snapchat, the app everyone thought would disappear soon after its creation, is the […]

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Communications, Social Media

Summer Cleanup: A Plan to Help Centralize University Social Media Communication

June 17, 2014by Tony Dobies 2 Comments

Summer is a great time to look back at what you’ve accomplished and, then, plan for the future. Take a step back from the daily work and go big picture. It’s refreshing to look at your university from the viewpoint of a blimp rather than on foot all the time.

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Social Media

Want to Stand Out on Social Media? Create a Personality.

May 8, 2014by Tony Dobies Leave a comment

Creating a social media personality for West Virginia University helps show who the institution is and where it is headed.

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Social Media

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