Social Leadership Shouldn’t Stop at the Top
Instead of talking about social presidents, communicators should focus on social leadership—and not just at the top.
Author Archives: Tony Dobies
Turn Your Holiday Communications into Relationship-Building Social Conversations
It’s the holiday season, which for higher ed professionals means an opportunity to send holiday greetings to our students, faculty, staff and alumni. Whether it’s in the form of a video, or a traditional card or email, most of us take the time to produce something special.
Lessons from WVU’s Snapchat Experiment
Tony Dobies (@DOBIEST) is a senior writer and social media manager at West Virginia University in Morgantown, W.Va. Snapchat, the app everyone thought would disappear soon after its creation, is the […]
Summer Cleanup: A Plan to Help Centralize University Social Media Communication
Summer is a great time to look back at what you’ve accomplished and, then, plan for the future. Take a step back from the daily work and go big picture. It’s refreshing to look at your university from the viewpoint of a blimp rather than on foot all the time.
Want to Stand Out on Social Media? Create a Personality.
Creating a social media personality for West Virginia University helps show who the institution is and where it is headed.
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