Ask The Experts: What Do Alumni Want?
Matt Herek, associate director of young alumni engagement in the office of alumni relations and development at Northwestern University, talks with two alumni about Northwestern’s social media presence.
Tag Archives: best practices
FIU Community Manager’s Weekly Videos
Karine Joly, executive director of Higher Ed Experts, writes about Florida International University’s weekly YouTube videos.
Five Fundamentals of a Social Media Strategy
Cassie Dull, online communications specialist at Park Tudor School, highlights five key points to think about when building a social media strategy.
Social Media that Gets Results
Michael Stoner, president of mStoner (mStoner.com), writes effective social media inititatives.
What Should I Say?
Susan T. Evans, director of creative services for the senior strategic communication team at the College of William & Mary, offers tips crafting content to engage social media audiences.
Social Media Fails: Five Mistakes and the Lessons Learned
Elizabeth Allen writes about common social media failures.
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