Alumni Engagement: Turning Love into Likes
As the second oldest university in the country, The College of William & Mary has been creating love stories since 1693. Here’s how it celebrated those stories this year.
Category Archives: Social Media
Your Higher Ed Snapchat Directory
Follow these university Snapchat accounts for inspiration and ideas.
Survey Says: Outlook on 2016 Social Media Landscape
We spoke with Jennifer Mack, senior managing researcher at Huron Consulting Group, about the CASE/Huron/mStoner social media survey. She offered her thoughts on both the 2015 results and what is coming in 2016.
“Sole” Mates: Turning a Potential PR Crisis into an Opportunity
Murray State University is home to one of the most romantic college traditions in the country – in fact, the Shoe Tree was ranked #3 on a list of the top 25 most romantic college traditions. This beloved campus tradition has weathered many changes throughout the years, but plans to dismantle the tree in the fall of 2015 was perhaps the most devastating.
#RacerHolidays Celebrates Unity During an Online Crowdfunding Trial
In preparation for this year’s end-of-the-year fundraising campaign, Murray State University decided to implement a crowdfunding trial utilizing the institution’s existing social media platforms.
Giving Tuesday Roundup
Here’s how some education institutions are leveraging Giving Tuesday, the 24-hour, global campaign to boost charitable giving.
CASE Blog 