Once the shopping ends, let the giving begin.
That’s the logic behind Giving Tuesday, a global, 24-hour campaign to encourage charitable giving. Now in its fourth year, Giving Tuesday was started by New York’s 92nd Street Y and the United Nations Foundation, and it harnesses social media to connect donors and causes.
Last year’s 15,000 nonprofit participants raised an estimated $45 million dollars; this year, 30,000 organizations are signed up. Among them are these institutions:
Trinity College created this video about how students are preparing for Giving Tuesday.
Webster University is encouraging its community members to post an unselfie with its “I Give In Honor Of…” sign.
Utah State University is using the slogan “Aggies Helping Aggies.”
Alma College has a $10,000 challenge that will be unlocked after 100 Giving Tuesday gifts.
Washington Adventist University aims to raise $5,000 during Giving Tuesday.
At McKendree University, if 500 donations are made, a board member will donate $10,000. Its hashtag is #McKitCount.
The University of Kentucky is joining in Giving Tuesday festivities for the first time, using the tagline #SeeBlueGiveBlue.
For its Rutgers Giving Day on Giving Tuesday, Rutgers University aims to raise $500,000.
New England College is encouraging its community members to share stories of giving back with the hashtag #GRIMSGIVE.
The University of North Carolina at Chapel Hill is celebrating its third #TarheelTuesday giving day.
For its Giving Tuesday celebration, The University of Illinois at Chicago is using the tagline “Dream big. Work hard. Do good.”
Participating in Giving Tuesday? Leave a comment or tweet at us (@CASE_Advance) and we’ll add your celebration to the list.