Today’s chat co-moderator was Katie Young, alumni relations associate at the Greenhill School Alumni Association in Addison, Texas. Check out the recap of “Difficult Conversations in Social Media” on Storify.
This year, one of McDonogh School’s longstanding and generous donors, class of 1948 alumnus Henry A. Rosenberg Jr., issued a giving challenge to young alumni (the classes of 1993-2012). The challenge? Rosenberg will contribute $25,000 to The McDonogh Fund if 25 percent of young alumni from 1993 to 2012 contribute to the school’s annual fund.
It wasn’t too long ago that I was the wide-eyed newbie in the front of the room at my first CASE Social Media Conference. I was already using some social media in my personal life but the thought of running accounts and creating content for our alumni seemed daunting. Fast forward three years and three CASESMCs later, I’m still the wide-eyed guy in the front of the room… but mostly because I have terrible distance vision.
In April, 150 advancement professionals met in Boston at the CASE Social Media and Community conference to learn more about the social media techniques, ideas and strategies used by experts and peers at institutions around the world. Participants speak about their takeaways on camera.
Lumping graduates who live overseas into one big group overlooks their needs as individuals. An alumnus living and working in Berlin may have next to nothing in common with an alumna in Beijing. Different languages, time zones, professional goals and communications channels all play a role in effective engagement.
How can an institution utilize LinkedIn to measure the connectivity of an alumni community? By dividing the the number of members in an institution’s largest LinkedIn alumni group by the total number of the institution’s alumni on LinkedIn, it’s possible to develop a straightforward benchmark for peer institutions.
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