Janna Crabb (@jcrabb) is the director of online communications at CASE.
In April, 150 advancement professionals met in Boston, Mass., at the CASE Social Media and Community Conference to learn more about the social media techniques, ideas and strategies used by experts and peers at institutions around the world. Eight people, both speakers and attendees, went before the camera to share their favorite moments and some of the best practices they learned at the conference. Ashley Hennigan, assistant director of social media strategy at Cornell University, and Mallory Wood, director of marketing at mStoner, interviewed participants in the videos below.
Conference chair Patrick Powers, project manager at mStoner, spoke with Ashley Hennigan about his role at the conference.
Speaker Keith Hannon, associate director for social media at Cornell University’s alumni affairs and development office, spoke with Mallory Wood about what he hoped attendees learned from his sessions.
Binnie Kurtzner, a second time attendee and website and social media manager at the Laurel School in Shaker Heights, Ohio, spoke with Mallory Wood about her goals for the conference from an independent school perspective.
Michael O’Neill, program coordinator at Rensselaer Polytechnic Institute in Troy, N.Y., shared his thoughts with Ashley Hennigan on how social media in higher education has changed since he first attended the conference three years ago.
First Time Attendees
Nicole Burgin, media relations specialist at Tulsa Community College in Tulsa, Ok., spoke with Ashley Hennigan about being new to higher education and highlighted some of her session takeaways.
Shane Dunn, assistant director, alumni relations and annual giving at MIT in Cambridge, Mass., spoke with Ashley Hennigan about using social media to help with fundraising.
Ben Jones, vice president of communications at Oberlin College in Oberlin, Ohio, spoke with Ashley Hennigan about what he learned at the conference and how engaging in the #casesmc conversation influenced his conference experience.
Gethin Jones, web team member, Marymount International School in Paris, France, spoke with Mallory Wood about takeaways from sessions and the different perspective that comes with working at an independent, international school.
Want to learn more about the back-channel conversations mentioned in several of the videos? View the Storify recap from the conference.