Ithaca College included real-life Instagram frames at different campus locations for its accepted student weekend, with the goal of driving further engagement on social media.
Arthas, a guide dog puppy, takes over the Ithaca College Instagram account for a day.
Rensselaer Polytechnic Institute just launched its brand-spankin’ new RPIAlumni Social Media site—a culmination of more than a year of work, days of research on alumni behavior and studying what has worked for other institutions.
It wasn’t too long ago that I was the wide-eyed newbie in the front of the room at my first CASE Social Media Conference. I was already using some social media in my personal life but the thought of running accounts and creating content for our alumni seemed daunting. Fast forward three years and three CASESMCs later, I’m still the wide-eyed guy in the front of the room… but mostly because I have terrible distance vision.