The St. Lawrence University alumni office launched “SLU in a Box”—a free, custom box filled with school spirit items for alumni and parents to use at gatherings. Posting it to Facebook increased alumni engagement by 126 percent.
Living-room elephants, 900-lb gorillas and no royal babies: CURRENTS magazine editors Theresa Walker and Kristin Simonetti co-moderated a chat tackling bigger questions in advancement and social media. [Read a Storify […]
Disruption, innovation and storytelling were just some themes of the 2013 CASE Summit for Leaders in Advancement. Jeff Selingo, Salman Khan and Guy Kawasaki were just a few of the […]
Here’s the recap of the July 9 #casesmc chat, co-moderated by Keith Hannon.
Rensselaer Polytechnic Institute just launched its brand-spankin’ new RPIAlumni Social Media site—a culmination of more than a year of work, days of research on alumni behavior and studying what has worked for other institutions.
It started with Facebook. In 2004, alumni associations and foundations found themselves, perhaps for the first time, facing some existential questions. If all of a sudden alumni could use social networks to keep in touch with each other, then why would they join associations to do the same thing? What value was the relationship providing them?
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