Recap: Annual Conference on Marketing and Branding

CASE’s Annual Conference on Marketing and Branding, held May 4-6, 2015, in Marina del Rey, California, spotlighted branding best practices—from crafting strong messages to measuring return on investment. Attendees offered their takeaways with the #caseacmb hashtag.

We’ve recapped each day’s tweets for you.

  • Day One: Building a brand, crisis communication
  • Day Two: Tying marketing to enrollment and development, doing more with less, tackling measurement
  • Day Three: Leveraging social media and creativity

 

 

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