Alumni Engagement: Turning Love into Likes
As the second oldest university in the country, The College of William & Mary has been creating love stories since 1693. Here’s how it celebrated those stories this year.
Category Archives: Communications
Your Higher Ed Snapchat Directory
Follow these university Snapchat accounts for inspiration and ideas.
“Sole” Mates: Turning a Potential PR Crisis into an Opportunity
Murray State University is home to one of the most romantic college traditions in the country – in fact, the Shoe Tree was ranked #3 on a list of the top 25 most romantic college traditions. This beloved campus tradition has weathered many changes throughout the years, but plans to dismantle the tree in the fall of 2015 was perhaps the most devastating.
HTML’s Not Set in Stone: How to Transform Your Email Marketing
Email is effective, both in cost and time, and can be a great way to personalize your school to alumni, donors and friends. But, it’s often on autopilot.
Four Ways to Engage Silent Community Members
Richard Millington, founder of Feverbee, shared tips on ways to encourage silent or mostly silent members to begin contributing to the conversation.
Using Community Behavior to Demonstrate ROI
Rachel Happe, co-founder of The Community Roundtable, shared advice about demonstrating ROI through the lens of community management—and offered tips on finding the information that is most valuable to your institution.
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