David Spinks, founder and CEO of CMX Media, shared six fundamentals for successful community building, relevant to anyone who wants to build community in a virtual space regardless of its purpose or industry association.
Most of us who are responsible for managing online communities—whether private groups or publicly available platforms—are slowed by limited resources and a very long to-do lists. What can we do to make the most of our limited time and resources? Four tips on doing more with less.
Stevens Institute of Technology was recently named the winner of the U.S. Department of Energy’s Solar Decathlon. In this post, I share the social media techniques we used to cover this competition.
The University of Georgia experimented with its first digital welcome campaign.
The 2015 CASE Summit for Advancement Leaders took place July 12-14, 2015, in Chicago, Illinois. If you missed the conference and want to learn more about what was discussed—or want […]
At the core of any good brand campaign—or rebranding campaign—is defining the market niche. In other words, what differentiates your institution from the more than 4,000 other institutions of higher education in the United States?
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