Matthew Herek, associate director of young alumni engagement in the office of alumni relations and development at Northwestern University, writes about the need for standards and learning outcomes for our social media discussions at advancement conferences.
Participants talked about 2013 goals, lessons learned in 2012 and what skills they hope to refine in the coming year. #CASESMC chats are held the second and fourth Tuesdays of […]
Sarah Raezler, information resource specialist at CASE, writes about an infographics sample collection curated by the CASE InfoCenter that includes tools, articles and samples.
Liz Allen, of online communications and alumni relations at the American School in London, reminds us of the importance of routine maintenance with respect to our social media presence and policies.
The co-moderator for this chat was Victoria Russell, online communications officer at the University of Leicester. [View the story “Twitter Chat Recap: Engaging Multiple Audiences” on Storify]
Chris Syme, principal at CKSyme.org, writes about building a social media strategy where crisis readiness is part of the plan. Top tier social media strategies build advocacy. Successful social media use can take your fans from “I like you” to “I love you” to “I defend you.”
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