This week’s #casesmc chat explores digital storytelling. To set the stage for the discussion, here’s a sampling of CASE resources and award-winning stories.
When I’m describing what the best social media people do, my favorite term, hands down, is “curating.” Curating not only speaks to the importance of visual storytelling, but to the concept that as communicators, we are responsible for creating meaningful experiences that inspire people to stop, look and interact with our institutions.
Cassie Dull, online communications specialist at Park Tudor, gives tips on how to convert Facebook fans to superfans and engage them with good content.
Sometimes, executives don’t understand the power of social media but it’s our job to tell them a story using powerful examples.